The Eastern Sierra Nevada Mountains are a wild place—not the typical image of California that first comes to mind. They are rugged, exposed, epically dramatic.  For those who are able to look past the allure (and crowds) of the Yosemite Valley, to the range that surrounds it, there is much beauty to behold.  Bordered by Highway 395, there are endless possibilities in The Sierra from Lone Pine to Bridgeport—a region that brings life, wilderness, and opportunity for adventure, to those who travel its way. I recently had the opportunity to sit down with Seth Blackamore and got to hear about his own adventure in the Eastern Sierra Mountains. Seth is a fly-fisherman, former-college professor, current high school football coach, and inspirational...

My plan is to hunt elk this October, in a general unit in Idaho.  Idaho is unique because there are many general season tags that are available Over-the-Counter.  The upside to these tags is that they are available without the need for entering a draw or lottery in the Spring.  The downside to general season tags is that the season is short and success rates are very low.   This particular hunt takes place in the post-rut period. The post-rut is the most difficult time to find a mature bull elk, because the mating season is over, and they are holed up in thick, dark woods where they can replenish lost calories and avoid hunters. Having never hunted elk before,...

When someone normally thinks of a bird-watcher, their imagination might take them to someone much older, dressed in all khaki, with a weird hat and binoculars; but don’t let your imagination end there. Birds are telling us a story, whether they are hunting, singing songs, or scavenging on carrion.   About a year ago I was inspired by Theodore Roosevelt, who is in many respects, the father of modern day conservation to learn more about birds.  Roosevelt had an incredible fascination with birds his whole life, he spent much of his free time as a youth observing and documenting nature. And after reading a few of his books, I found myself inspired to pay more attention to the natural world...

In 2017, you have more power to influence your favorite brands and businesses than you might realize. Buying habits are always changing.  This is something brands have been trying to keep up with (or if they are wise, get ahead of) since the beginning of time. With our heavy dependency on the internet, we miss out on the face-to-face small talk with the local shopkeep. However, what the internet does allow, is for brands to reach large majorities of their fans and customers with relative ease.  This makes the lines of communication between businesses and customers even more profound. KUIU founder, Jason Hairston, has built his business on the premise of industry-leading innovation and performance.  Product Development of this level...